La marca país: un activo importante de cada país

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dc.audienceInterés Generalspa
dc.contributor.advisorCeballos-Ramírez, Silvia Lilianaspa
dc.contributor.authorMuñoz-Suárez, Juan Sebastiánspa
dc.contributor.authorValencia-Villegas, Juan Estebanspa
dc.contributor.corpauthorUniversidad Católica de Orientespa
dc.date.accessioned2023-03-10T15:47:17Z
dc.date.issued2022-08-05spa
dc.description.abstractenglishThis work will discuss the Colombia-CO country brand website and at the end of the document a benchmarking between the websites of Colombia and Costa Rica (Esencial) will be presented. Quantitative and qualitative data were used to enrich the study of these websites. This analysis was done in cooperation with the Grincomex research group of the Universidad Católica de Oriente (UCO) leading the research proposal on country branding: A case study. Thanks to research in secondary sources, it was possible to find important information on the country brand of Colombia as well as other countries, allowing to capture in this work much of what was found; as to give a premise, our country brand has beginnings in 2005, having purposes such as for example to position itself with a good image abroad.eng
dc.description.cityRionegro, Antioquiaspa
dc.format.extent33p.spa
dc.format.mimetypeapplication/pdfes_ES
dc.identifier.urihttps://repositorio.uco.edu.co/handle/20.500.13064/1553
dc.rightsinfo:eu-repo/semantics/openAccessspa
dc.rights.accessrightsClosed Accessspa
dc.rights.ccAtribución-NoComercial-SinDerivadas 2.5 Colombia*
dc.rights.licensehttp://creativecommons.org/licenses/by/3.0/
dc.rights.spaAcceso abiertospa
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/2.5/co/*
dc.subjectMarca paísspa
dc.subjectBenchmarkingspa
dc.subjectPágina webspa
dc.subjectAnálisisspa
dc.subjectEstudiospa
dc.subject.lembBenchmarkingspa
dc.subject.lembCalidad totalspa
dc.subject.lembCompetencia económicaspa
dc.subject.lembProceso analíticospa
dc.subject.lembMarca - Paísspa
dc.subject.lembIdentidad nacionalspa
dc.subject.lembMarcas (Mercadotecnia)spa
dc.subject.subjectenglishCountry brandspa
dc.subject.subjectenglishBenchmarkingspa
dc.subject.subjectenglishWebsitespa
dc.subject.subjectenglishAnalysisspa
dc.subject.subjectenglishStudyspa
dc.titleLa marca país: un activo importante de cada paísspa
dc.type.coarhttp://purl.org/coar/resource_type/c_46ecspa
dc.type.driverinfo:eu-repo/semantics/reportspa
dc.type.hasversioninfo:eu-repo/semantics/acceptedVersionspa
dc.type.localTesis/Trabajo de grado - Monografía – Especializaciónspa
dc.type.redcolhttps://purl.org/redcol/resource_type/TPspa

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