Plan de promoción para la escuela de belleza Berthy

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dc.audienceInterés Generalspa
dc.contributor.advisorVelez-Roldan, Luz Alejandraspa
dc.contributor.authorSoto-Valencia, Induaraspa
dc.contributor.authorRamirez-Ramirez, Ana Maríaspa
dc.contributor.corpauthorUniversidad Católica de Oriente. Facultad de Ciencias Económicas y Administrativasspa
dc.date.accessioned2023-03-09T15:22:51Z
dc.date.issued2021-04-30spa
dc.description.abstractenglishThe beauty school Berthy it works since 2014 to today. It shows deficiencies in the part referrer to publicity, that is why an applicative research is carried out. This investigation will provide to the beauty school a plan of promotion and strategies who pretends increase the positioning of the school in the market, conducting market and competitor diagnostics and analysis trough a qualitative methodology doing interviews and surveys. Expecting as a result an analysis of the internal and external behavior of the school that allows the approach of the strategies for the promotion. Finally, construction is determined to be urgent and the design of a website with the information of the institution and their services, also tender other services as short courses ( 1 – 2 days maximum) and in another part count on someone who is highly trained in the subject of marketing and advertising, who correctly directs the promotion of the Berthy beauty school .eng
dc.description.cityRionegro, Antioquiaspa
dc.format.extent34p.spa
dc.format.mimetypeapplication/pdfes_ES
dc.identifier.urihttps://repositorio.uco.edu.co/handle/20.500.13064/1531
dc.rightsinfo:eu-repo/semantics/openAccessspa
dc.rights.accessrightsRestricted Accessspa
dc.rights.ccAtribución-NoComercial-SinDerivadas 2.5 Colombia*
dc.rights.licensehttp://creativecommons.org/licenses/by/3.0/
dc.rights.spaAcceso abiertospa
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/2.5/co/*
dc.subjectPromociónspa
dc.subjectPublicidadspa
dc.subjectEstudio de mercadospa
dc.subjectAnálisis comparativospa
dc.subjectEstrategiasspa
dc.subject.lembEmpresas - Publicidadspa
dc.subject.lembAnálisis de mercadospa
dc.subject.lembMercado - Investigaciónspa
dc.subject.lembCampañas publicitariasspa
dc.subject.lembInvestigación motivacional (Marketing)spa
dc.subject.subjectenglishPromotionspa
dc.subject.subjectenglishAdvertisingspa
dc.subject.subjectenglishMarket researchspa
dc.subject.subjectenglishComparative analysisspa
dc.subject.subjectenglishStrategiesspa
dc.titlePlan de promoción para la escuela de belleza Berthyspa
dc.type.coarhttp://purl.org/coar/resource_type/c_46ecspa
dc.type.driverinfo:eu-repo/semantics/reportspa
dc.type.hasversioninfo:eu-repo/semantics/acceptedVersionspa
dc.type.localTesis/Trabajo de grado - Monografía – Especializaciónspa
dc.type.redcolhttps://purl.org/redcol/resource_type/TPspa

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