Please use this identifier to cite or link to this item:
https://repositorio.uco.edu.co/jspui/handle/20.500.13064/1553Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.rights.license | http://creativecommons.org/licenses/by/3.0/ | - |
| dc.contributor.advisor | Ceballos-Ramírez, Silvia Liliana | spa |
| dc.contributor.author | Muñoz-Suárez, Juan Sebastián | spa |
| dc.contributor.author | Valencia-Villegas, Juan Esteban | spa |
| dc.date.accessioned | 2023-03-10T15:47:17Z | - |
| dc.date.issued | 2022 | spa |
| dc.identifier.uri | https://repositorio.uco.edu.co/handle/20.500.13064/1553 | - |
| dc.format.extent | 33p. | spa |
| dc.format.mimetype | application/pdf | es_ES |
| dc.rights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/2.5/co/ | * |
| dc.subject | Marca país | spa |
| dc.subject | Benchmarking | spa |
| dc.subject | Página web | spa |
| dc.subject | Análisis | spa |
| dc.subject | Estudio | spa |
| dc.title | La marca país: un activo importante de cada país | spa |
| dc.description.abstractenglish | This work will discuss the Colombia-CO country brand website and at the end of the document a benchmarking between the websites of Colombia and Costa Rica (Esencial) will be presented. Quantitative and qualitative data were used to enrich the study of these websites. This analysis was done in cooperation with the Grincomex research group of the Universidad Católica de Oriente (UCO) leading the research proposal on country branding: A case study. Thanks to research in secondary sources, it was possible to find important information on the country brand of Colombia as well as other countries, allowing to capture in this work much of what was found; as to give a premise, our country brand has beginnings in 2005, having purposes such as for example to position itself with a good image abroad. | eng |
| dc.subject.subjectenglish | Country brand | spa |
| dc.subject.subjectenglish | Benchmarking | spa |
| dc.subject.subjectenglish | Website | spa |
| dc.subject.subjectenglish | Analysis | spa |
| dc.subject.subjectenglish | Study | spa |
| dc.subject.lemb | Benchmarking | spa |
| dc.subject.lemb | Calidad total | spa |
| dc.subject.lemb | Competencia económica | spa |
| dc.subject.lemb | Proceso analítico | spa |
| dc.subject.lemb | Marca - País | spa |
| dc.subject.lemb | Identidad nacional | spa |
| dc.subject.lemb | Marcas (Mercadotecnia) | spa |
| dc.type.hasversion | info:eu-repo/semantics/acceptedVersion | spa |
| dc.audience | Interés General | spa |
| dc.rights.accessrights | Closed Access | spa |
| dc.rights.spa | Acceso abierto | spa |
| dc.rights.cc | Atribución-NoComercial-SinDerivadas 2.5 Colombia | * |
| dc.description.city | Rionegro, Antioquia | spa |
| dc.contributor.corpauthor | Universidad Católica de Oriente | spa |
| dc.type.driver | info:eu-repo/semantics/report | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_46ec | spa |
| dc.type.redcol | https://purl.org/redcol/resource_type/TP | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía – Especialización | spa |
| Appears in Collections: | Comercio Exterior | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Trabajo de grado.pdf Restricted Access | 595.21 kB | Adobe PDF | View/Open Request a copy | |
| Autorización de depósito.pdf Restricted Access | 630.03 kB | Adobe PDF | View/Open Request a copy |
This item is licensed under a Creative Commons License
