Please use this identifier to cite or link to this item:
https://repositorio.uco.edu.co/jspui/handle/20.500.13064/1623Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.rights.license | http://creativecommons.org/licenses/by/3.0/ | - |
| dc.contributor.advisor | Calle, Fabio | spa |
| dc.contributor.author | Gomez-Buriticá, Juan Esteban | spa |
| dc.contributor.author | Hurtado-Correa, Jhon Estiven | spa |
| dc.date.accessioned | 2023-03-23T14:27:32Z | - |
| dc.date.issued | 2021 | spa |
| dc.identifier.uri | https://repositorio.uco.edu.co/handle/20.500.13064/1623 | - |
| dc.format.extent | 103p. | spa |
| dc.format.mimetype | application/pdf | es_ES |
| dc.rights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/2.5/co/ | * |
| dc.subject | Plan de Marketing, Cadena de Valor, Diagnostico estratégico, Direccionamiento estratégico | spa |
| dc.title | Plan de mercadeo para el hotel “el refugio del pescador” | spa |
| dc.description.abstractenglish | The company "REFUGIO DEL PESCADOR", founded in the city of Guarne, faces a new set of challenges that must be addressed to ensure the future of the organization and take full advantage of the current conditions of the industry. Based on the above, this work is divided into five parts, as shown below: In the first instance, the documentary study is reflected and the methodological contributions of the project are structured. After that, the characteristics of the organization are taken to understand its development and behavior, identify important aspects, such as the current situation of the Company, its trajectory, the categories of services and the regulations that are made. Then an environmental survey is carried out, by economic, demographic, social, cultural, environmental, political and legal key characteristics, and it is classified into opportunities and threats. | eng |
| dc.subject.subjectenglish | Marketing Plan, Value Chain, Strategic Diagnosis, Strategic Direction | spa |
| dc.subject.lemb | Marketing - Planificación | spa |
| dc.subject.lemb | Mercadotecnia | spa |
| dc.subject.lemb | Estrategia mercadotecnia | spa |
| dc.subject.lemb | Investigación de mercado | spa |
| dc.subject.lemb | Investigación aplicada | spa |
| dc.subject.lemb | Segmentación del mercado | spa |
| dc.type.hasversion | info:eu-repo/semantics/acceptedVersion | spa |
| dc.audience | Interés General | spa |
| dc.rights.accessrights | Closed Access | spa |
| dc.rights.spa | Acceso abierto | spa |
| dc.rights.cc | Atribución-NoComercial-SinDerivadas 2.5 Colombia | * |
| dc.description.city | Rionegro, Antioquia | spa |
| dc.contributor.director | Gomez Buritica, Juan Esteban | - |
| dc.contributor.codirector | Hurtado Correa, Jhon Estiven | spa |
| dc.contributor.corpauthor | Universidad Católica de Oriente | spa |
| dc.type.driver | info:eu-repo/semantics/report | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_46ec | spa |
| dc.type.redcol | https://purl.org/redcol/resource_type/TP | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía – Especialización | spa |
| Appears in Collections: | Administración de Empresas | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Trabajo de grado.pdf Restricted Access | 2.07 MB | Adobe PDF | View/Open Request a copy | |
| Autorización de depósito.pdf Restricted Access | 465.51 kB | Adobe PDF | View/Open Request a copy |
This item is licensed under a Creative Commons License
