Please use this identifier to cite or link to this item:
https://repositorio.uco.edu.co/jspui/handle/20.500.13064/1587Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.rights.license | http://creativecommons.org/licenses/by/3.0/ | - |
| dc.contributor.advisor | Correa-Granada, Natalia Cristina | spa |
| dc.contributor.author | Torres-Aristizabal, Isabel Cristina | spa |
| dc.contributor.author | Serna-Arango, Valentina | spa |
| dc.date.accessioned | 2023-03-14T15:26:02Z | - |
| dc.date.issued | 2021 | spa |
| dc.identifier.uri | https://repositorio.uco.edu.co/handle/20.500.13064/1587 | - |
| dc.format.extent | 47p. | spa |
| dc.format.mimetype | application/pdf | es_ES |
| dc.rights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/2.5/co/ | * |
| dc.subject | Plan de Mercadeo | spa |
| dc.subject | Mercadeo | spa |
| dc.subject | Kotler | spa |
| dc.subject | Estrategias | spa |
| dc.subject | Posicionamiento | spa |
| dc.title | Plan de mercadeo para la empresa Vimo s.a.s | spa |
| dc.description.abstractenglish | In the present degree work, a market study was carried out for the company Vimo SAS, because it is a company located in the municipality of Marinilla, and does not have action and promotion strategies for the organization to be better known in the San Nicolás Valley. ; This is why we design a plan with tools and strategies that will assist in the positioning and promotion of the company. | eng |
| dc.subject.subjectenglish | Marketing Plan | spa |
| dc.subject.subjectenglish | Marketing | spa |
| dc.subject.subjectenglish | Kotler | spa |
| dc.subject.subjectenglish | Strategies | spa |
| dc.subject.subjectenglish | Positioning | spa |
| dc.subject.lemb | Empresas - Marketing | spa |
| dc.subject.lemb | Canales de distribución | spa |
| dc.subject.lemb | Planeación estratégica | spa |
| dc.subject.lemb | Estrategia mercadotécnica | spa |
| dc.subject.lemb | Estrategia en los negocios | spa |
| dc.type.hasversion | info:eu-repo/semantics/acceptedVersion | spa |
| dc.audience | Interés General | spa |
| dc.rights.accessrights | Open Access | spa |
| dc.rights.spa | Acceso abierto | spa |
| dc.rights.cc | Atribución-NoComercial-SinDerivadas 2.5 Colombia | * |
| dc.description.city | Rionegro, Antioquia | spa |
| dc.contributor.corpauthor | Universidad Católica de Oriente | spa |
| dc.type.driver | info:eu-repo/semantics/report | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_46ec | spa |
| dc.type.redcol | https://purl.org/redcol/resource_type/TP | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía – Especialización | spa |
| Appears in Collections: | Administración de Empresas | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Trabajo de grado.pdf | 3.04 MB | Adobe PDF |  View/Open | |
| Autorización de depósito.pdf Restricted Access | 191.81 kB | Adobe PDF | View/Open Request a copy |
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