Please use this identifier to cite or link to this item:
https://repositorio.uco.edu.co/jspui/handle/20.500.13064/1545Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.rights.license | http://creativecommons.org/licenses/by/3.0/ | - |
| dc.contributor.advisor | Palacio-Aristizabal, Sergio Andrés | spa |
| dc.contributor.author | García-Rendón, Ana Cecilia | spa |
| dc.date.accessioned | 2023-03-09T20:27:28Z | - |
| dc.date.issued | 2020 | spa |
| dc.identifier.uri | https://repositorio.uco.edu.co/handle/20.500.13064/1545 | - |
| dc.format.extent | 73p. | spa |
| dc.format.mimetype | application/pdf | es_ES |
| dc.rights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/2.5/co/ | * |
| dc.subject | Investigación de Mercados | spa |
| dc.subject | Plan de Marketing | spa |
| dc.title | Investigación de mercados para la empresa ambiente sostenible S.A.S del municipio de Rionegro Antioquia | spa |
| dc.description.abstractenglish | The purpose of this research is to develop a marketing plan based on the results obtained in the market research carried out on medium-sized companies in the municipality of Rionegro with respect to the services offered by the company Ambiente Sostenible S.A.S. The marketing plan is the main instrument to develop strategies that allow positioning the services offered in a new market segment, in such a way that customers feel confidence and security when purchasing it. This plan allows the company to know what state it is in and what direction it should follow, it allows integrating the members of the company so that everyone follows the objectives set, it helps to manage resources, it also helps to know the positioning of the company and to control and evaluate the results to establish improvement strategies. | eng |
| dc.subject.subjectenglish | Market research | spa |
| dc.subject.subjectenglish | Marketing plan | spa |
| dc.subject.lemb | Análisis de mercado | spa |
| dc.subject.lemb | Investigación comercial | spa |
| dc.subject.lemb | Mercado - Investigación | spa |
| dc.subject.lemb | Campañas publicitarias | spa |
| dc.subject.lemb | Competencia económica | spa |
| dc.subject.lemb | Investigación motivacional(Marketing) | spa |
| dc.type.hasversion | info:eu-repo/semantics/acceptedVersion | spa |
| dc.audience | Interés General | spa |
| dc.rights.accessrights | Open Access | spa |
| dc.rights.spa | Acceso abierto | spa |
| dc.rights.cc | Atribución-NoComercial-SinDerivadas 2.5 Colombia | * |
| dc.description.city | Rionegro, Antioquia | spa |
| dc.contributor.corpauthor | Universidad Católica de Oriente | spa |
| dc.type.driver | info:eu-repo/semantics/report | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_46ec | spa |
| dc.type.redcol | https://purl.org/redcol/resource_type/TP | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía – Especialización | spa |
| Appears in Collections: | Administración de Empresas | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Trabajo de grado .pdf | 1.89 MB | Adobe PDF |  View/Open | |
| Autorización depósito.pdf Restricted Access | 276.75 kB | Adobe PDF | View/Open Request a copy |
This item is licensed under a Creative Commons License
