Please use this identifier to cite or link to this item:
https://repositorio.uco.edu.co/jspui/handle/20.500.13064/1509Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.rights.license | http://creativecommons.org/licenses/by/3.0/ | - |
| dc.contributor.advisor | Chica-Henao, Jonathan Alberto | spa |
| dc.contributor.author | Rodríguez-Ortiz, Valentina | spa |
| dc.contributor.author | Bedoya-Arbelaez, Jorge Esteban | spa |
| dc.date.accessioned | 2023-03-07T22:06:39Z | - |
| dc.date.issued | 2019 | spa |
| dc.identifier.uri | https://repositorio.uco.edu.co/handle/20.500.13064/1509 | - |
| dc.format.extent | 52p. | spa |
| dc.format.mimetype | application/pdf | es_ES |
| dc.rights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/2.5/co/ | * |
| dc.subject | Productos de belleza | spa |
| dc.subject | Cosmetología | spa |
| dc.subject | Industria farmacéutica | spa |
| dc.subject | Procesos de comercialización | spa |
| dc.subject | Industria Cosmética | spa |
| dc.subject | Modelo de negocio | spa |
| dc.title | Plan de negocios para la creación de una empresa de comercialización de productos de belleza online | spa |
| dc.description.abstractenglish | The Beauty business in Colombia represents the third best industry after the pharmaceutical and military industries, but at the same time, it faces great challenges in its commercialization processes, especially due to the levels of competition in this sector, and the globalization and access to information by the end users. For this reason and based on the studies formulated by one of the most important cosmetic companies in the country, Ecobranch AVON, we formulated an alternative for the commercialization of beauty products, providing the user with a different and comfortable experience in the process of buying their trusted products. | eng |
| dc.subject.subjectenglish | Beauty products | spa |
| dc.subject.subjectenglish | Cosmetology | spa |
| dc.subject.subjectenglish | Pharmaceutical industry | spa |
| dc.subject.subjectenglish | Marketing processes | spa |
| dc.subject.subjectenglish | Cosmetics Industry | spa |
| dc.subject.subjectenglish | Business model | spa |
| dc.subject.lemb | Cosméticos - Comercialización | spa |
| dc.subject.lemb | Plan de negocios | spa |
| dc.subject.lemb | Formación de empresas | spa |
| dc.type.hasversion | info:eu-repo/semantics/acceptedVersion | spa |
| dc.audience | Interés General | spa |
| dc.rights.accessrights | Open Access | spa |
| dc.rights.spa | Acceso abierto | spa |
| dc.rights.cc | Atribución-NoComercial-SinDerivadas 2.5 Colombia | * |
| dc.description.city | Rionegro, Antioquia | spa |
| dc.contributor.corpauthor | Universidad Católica de Oriente | spa |
| dc.type.driver | info:eu-repo/semantics/report | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_46ec | spa |
| dc.type.redcol | https://purl.org/redcol/resource_type/TP | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía – Especialización | spa |
| Appears in Collections: | Administración de Empresas | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Trabajo de grado.pdf | 857.57 kB | Adobe PDF |  View/Open | |
| Autorización de depósito.pdf Restricted Access | 602.42 kB | Adobe PDF | View/Open Request a copy |
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