1. Repositorio Institucional Universidad Católica de Oriente
  2. 3. Trabajos de Grado
  3. Facultad de Ciencias Económicas y Administrativas
  4. Administración de Empresas
Please use this identifier to cite or link to this item: https://repositorio.uco.edu.co/jspui/handle/20.500.13064/1532
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dc.rights.licensehttp://creativecommons.org/licenses/by/3.0/-
dc.contributor.advisorCeballos-Ramírez, Silvia Lilianaspa
dc.contributor.authorOlarte-Henao, Valeryspa
dc.contributor.authorSanchez-Barbosa, Jhon Williamspa
dc.date.accessioned2023-03-09T15:28:13Z-
dc.date.issued2022-03-11spa
dc.identifier.urihttps://repositorio.uco.edu.co/handle/20.500.13064/1532-
dc.format.extent18p.spa
dc.format.mimetypeapplication/pdfes_ES
dc.rightsinfo:eu-repo/semantics/openAccessspa
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/2.5/co/*
dc.subjectMarca comercialspa
dc.subjectSistema de gestiónspa
dc.subjectEntorno de gestiónspa
dc.subjectEstructura de marcaspa
dc.titleMarca país Colombia en busca de representación con las empresas del Oriente Antioqueño-
dc.description.abstractenglishCountry brand "is the reflection of an identity that becomes the essence of the existence of a company or product" (Yejas, D. A. A. A. 2020, p. 7). is the way in which consumers perceive the good offered, also considers also the total effort of an entire country as an organization, is the creation of tangible and intangible products to compete and represent globally, since "this organizational effort represents value , culture and personality" Abó (2010) before the people who acquire the products of that region, it is not only a product that is offered, but the identity of an entire country; The result of a country brand, "is the set and mix of global perceptions of people about this nation or territory and these are given through: products, politics, culture, business climate , tourist attractions, etc. , " Felipa, P. B. (2014). In order to become a tool to obtain a positioning and recognition worldwide, thus achieving the conquest of international markets through competition between countries, also generate positive feelings in the target consumer that allows favoring international brands to be produced in the country attracting foreign investment, seeking a good reputation that favors "the introduction of domestic brands abroad enhancing exports, thus improving the balance of trade and the territory" (Abó, 2010, p. 4), which are obtained with the capitalization of the country brand.eng
dc.subject.subjectenglishTrademarkspa
dc.subject.subjectenglishManagement systemspa
dc.subject.subjectenglishManagement environmentspa
dc.subject.subjectenglishBrand structurespa
dc.subject.lembMarcas comercialesspa
dc.subject.lembMarca de comerciospa
dc.subject.lembNombres comercialesspa
dc.subject.lembLicencias de marcaspa
dc.subject.lembpropiedad industrialspa
dc.subject.lembInvestigación industrialspa
dc.subject.lembInvestigación y Desarrollo (Industria)spa
dc.type.hasversioninfo:eu-repo/semantics/acceptedVersionspa
dc.audienceInterés Generalspa
dc.rights.accessrightsRestricted Accessspa
dc.rights.spaAcceso abiertospa
dc.rights.ccAtribución-NoComercial-SinDerivadas 2.5 Colombia*
dc.description.cityRionegro, Antioquiaspa
dc.contributor.corpauthorUniversidad Católica de Oriente. Facultad de Ciencias Económicas y Administrativasspa
dc.type.driverinfo:eu-repo/semantics/reportspa
dc.type.coarhttp://purl.org/coar/resource_type/c_46ecspa
dc.type.redcolhttps://purl.org/redcol/resource_type/TPspa
dc.type.localTesis/Trabajo de grado - Monografía – Especializaciónspa
Appears in Collections:Administración de Empresas

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