1. Repositorio Institucional Universidad Católica de Oriente
  2. 3. Trabajos de Grado
  3. Facultad de Ciencias Económicas y Administrativas
  4. Administración de Empresas
Please use this identifier to cite or link to this item: https://repositorio.uco.edu.co/jspui/handle/20.500.13064/1620
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dc.rights.licensehttp://creativecommons.org/licenses/by/3.0/-
dc.contributor.advisorVillegas Arboleda, Cristian Camilospa
dc.contributor.authorGómez-Echeverry, Yan Carlosspa
dc.contributor.authorRamírez-López, Kevin Fabrianspa
dc.date.accessioned2023-03-23T14:17:58Z-
dc.date.issued2021spa
dc.identifier.urihttps://repositorio.uco.edu.co/handle/20.500.13064/1620-
dc.format.extent58p.spa
dc.format.mimetypeapplication/pdfes_ES
dc.rightsinfo:eu-repo/semantics/openAccessspa
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/2.5/co/*
dc.subjectInvestigaciónspa
dc.subjectMercadospa
dc.subjectDOFAspa
dc.subjectPESTELspa
dc.subjectSegmentaciónspa
dc.subjectMarketingspa
dc.subjectMixspa
dc.titleInvestigación de mercado para proyecto we-up en Rionegrospa
dc.description.abstractenglishThe following pages show the development of a research proposal that is aimed at applying different market research tools, such as the DOFA matrix and PESTEL, and working with instruments such as market segmentation and the Marketing Mix. As a mechanism for collecting the information, the survey was used, which allowed to know in a better way the tastes and needs of the young people in the last grades of some schools in the city of Rionegro, Antioquia, as well as to know the market potential that would have We-Up (vocational guidance platform) within the region.eng
dc.subject.subjectenglishResearchspa
dc.subject.subjectenglishMarketspa
dc.subject.subjectenglishSWOTspa
dc.subject.subjectenglishPESTELspa
dc.subject.subjectenglishSegmentationspa
dc.subject.subjectenglishMarketingspa
dc.subject.subjectenglishMixspa
dc.subject.lembMercado - Investigaciónspa
dc.subject.lembMarketingspa
dc.subject.lembAnálisis de mercadospa
dc.subject.lembEstudio de mercadospa
dc.subject.lembConsumidores - Preferenciasspa
dc.subject.lembInvestigación motivacional (Marketing)spa
dc.type.hasversioninfo:eu-repo/semantics/acceptedVersionspa
dc.audienceInterés Generalspa
dc.rights.accessrightsOpen Accessspa
dc.rights.spaAcceso abiertospa
dc.rights.ccAtribución-NoComercial-SinDerivadas 2.5 Colombia*
dc.description.cityRionegro, Antioquiaspa
dc.contributor.corpauthorUniversidad Católica de Orientespa
dc.type.driverinfo:eu-repo/semantics/reportspa
dc.type.coarhttp://purl.org/coar/resource_type/c_46ecspa
dc.type.redcolhttps://purl.org/redcol/resource_type/TPspa
dc.type.localTesis/Trabajo de grado - Monografía – Especializaciónspa
Appears in Collections:Administración de Empresas

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