1. Repositorio Institucional Universidad Católica de Oriente
  2. 3. Trabajos de Grado
  3. Facultad de Ciencias Económicas y Administrativas
  4. Comercio Exterior
Please use this identifier to cite or link to this item: https://repositorio.uco.edu.co/jspui/handle/20.500.13064/1619
Full metadata record
DC FieldValueLanguage
dc.rights.licensehttp://creativecommons.org/licenses/by/3.0/-
dc.contributor.advisorCeballos-Ramirez, Silvia Lilianaspa
dc.contributor.authorCardona-Carmona, Maria Camilaspa
dc.contributor.authorRodas-Ocampo, Lauraspa
dc.contributor.authorAtehortúa-Rios, Estefaníaspa
dc.date.accessioned2023-03-23T14:14:22Z-
dc.date.issued2022spa
dc.identifier.urihttps://repositorio.uco.edu.co/handle/20.500.13064/1619-
dc.format.extent45p.spa
dc.format.mimetypeapplication/pdfes_ES
dc.rightsinfo:eu-repo/semantics/openAccessspa
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/2.5/co/*
dc.subjectMarca paísspa
dc.subjectComercio exteriorspa
dc.subjectColombiaspa
dc.subjectInversiónspa
dc.subjectTurismospa
dc.titleConocimiento de los estudiantes de comercio exterior de la marca País Colombiaspa
dc.description.abstractenglishThe new market dynamics lead to the constant innovation of services and goods, both for the business and macroeconomic areas, such as the competition between countries to attract tourism, investment and consumption of national products. This is how the strategy of the country brand was born, where through different tools it promotes its merchandise, alluding to the value of the origin that represents the nationality. In Colombia this process began at the beginning of the XXI century through the slogan Colombia is passion, after several redefinitions it is now known as CO Colombia, in charge of the entity ProColombia; this strategy is carried out in coordination with public and private companies to create a common strategy. The objective of this document is to present what the country brand consists of, starting with objectives and ending with the technical aspects of its implementation, going through it is history and the modifications it has undergone, followed by the position of the country brand according to global rankings. To accomplish the objective, a survey was applied to the students of the international trade program of the Universidad Católica de Oriente to know their level of knowledge about the country brand Colombia. Finally, we proceed to conclude according to the data obtained, as well as recommendations to the country brand strategy both for internal and external knowledge of the strategy.eng
dc.subject.subjectenglishCountry brandspa
dc.subject.subjectenglishForeign tradespa
dc.subject.subjectenglishColombiaspa
dc.subject.subjectenglishInvestmentspa
dc.subject.subjectenglishTourismspa
dc.subject.lembMarcas (Mercadotecnia)spa
dc.subject.lembIdentidad corporativaspa
dc.subject.lembMarcas - Paísspa
dc.subject.lembIdentidad Nacionalspa
dc.type.hasversioninfo:eu-repo/semantics/acceptedVersionspa
dc.audienceInterés Generalspa
dc.rights.accessrightsClosed Accessspa
dc.rights.spaAcceso abiertospa
dc.rights.ccAtribución-NoComercial-SinDerivadas 2.5 Colombia*
dc.description.cityRionegro, Antioquiaspa
dc.contributor.corpauthorUniversidad Católica de Orientespa
dc.type.driverinfo:eu-repo/semantics/reportspa
dc.type.coarhttp://purl.org/coar/resource_type/c_46ecspa
dc.type.redcolhttps://purl.org/redcol/resource_type/TPspa
dc.type.localTesis/Trabajo de grado - Monografía – Especializaciónspa
Appears in Collections:Comercio Exterior

Files in This Item:
File Description SizeFormat 
Trabajo de grado.pdf
  Restricted Access		401.72 kBAdobe PDFView/Open Request a copy
Autorización de depósito.pdf
  Restricted Access		875.54 kBAdobe PDFView/Open Request a copy
Show simple item record


This item is licensed under a Creative Commons License Creative Commons