Plan de negocio - Giocko marca de ropa exclusiva para hombres

Restrepo-Quintero, Andrés Fernando

Please use this identifier to cite or link to this item: https://repositorio.uco.edu.co/jspui/handle/20.500.13064/1618

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DC Field	Value	Language
dc.rights.license	http://creativecommons.org/licenses/by/3.0/	-
dc.contributor.advisor	Álvarez-Fonseca, Fredy Yoverti	spa
dc.contributor.author	Restrepo-Quintero, Andrés Fernando	spa
dc.date.accessioned	2023-03-23T14:10:18Z	-
dc.date.issued	2019	spa
dc.identifier.uri	https://repositorio.uco.edu.co/handle/20.500.13064/1618	-
dc.format.extent	71p.	spa
dc.format.mimetype	application/pdf	es_ES
dc.rights	info:eu-repo/semantics/openAccess	spa
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/2.5/co/	*
dc.subject	Moda	spa
dc.subject	Economía textil	spa
dc.subject	Plan de negocios	spa
dc.title	Plan de negocio - Giocko marca de ropa exclusiva para hombres	spa
dc.description.abstractenglish	Today, people's tastes and needs have changed. We have entered an era where the connectivity we have and the ease of relationship, lead us to know and expand our vision far beyond the local, making all people can know and expand our culture through digital media; thanks to them we can see what around the world sets trends, in turn it gives us the ease of access to markets and products that previously were not so accessible. Fashion, like many other markets, is one of the industries that has accelerated in recent times thanks to the broad power of the media, thanks to them people can be immediately aware of the trends that set the most recognized cities in the world for being headquarters where the most famous fashion houses and haute couture are located, or for having the most striking parades, such as Milan, Paris or New York. There are shown the latest fashion trends, both for women and men, because it is true, and we have to accept it too, that men want to wear exclusive outfits of the best designers and always be fashionable; thinking about this we created Giocko. Giocko is a brand of t-shirts for men focused on the high fashion sector, created to meet the needs that today are requesting consumers of this part of the textile economy, showing it as a brand that offers luxury and exclusivity for those who want to access it. In the work shown below we explain in more detail what the brand as such wants to offer and give to its customers, we show the structure of the market to which it points, and how we will develop the idea, showing point by point the work plan that is planned to implement, the organizational structure that will have, how it will take the product and a timeline and a comprehensive planning of the development of the brand, this coupled with a financial plan in which we detail and show why it is so viable this business plan.	eng
dc.subject.subjectenglish	Fashion	spa
dc.subject.subjectenglish	Textile economy	spa
dc.subject.subjectenglish	Business plan	spa
dc.subject.lemb	Industria textil	spa
dc.subject.lemb	Textiles - Industria y Comercio	spa
dc.subject.lemb	Industria manufacturera	spa
dc.subject.lemb	Industria del vestido	spa
dc.type.hasversion	info:eu-repo/semantics/acceptedVersion	spa
dc.audience	Interés General	spa
dc.rights.accessrights	Open Access	spa
dc.rights.spa	Acceso abierto	spa
dc.rights.cc	Atribución-NoComercial-SinDerivadas 2.5 Colombia	*
dc.description.city	Rionegro, Antioquia	spa
dc.contributor.corpauthor	Universidad Católica de Oriente	spa
dc.type.driver	info:eu-repo/semantics/report	spa
dc.type.coar	http://purl.org/coar/resource_type/c_46ec	spa
dc.type.redcol	https://purl.org/redcol/resource_type/TP	spa
dc.type.local	Tesis/Trabajo de grado - Monografía – Especialización	spa
Appears in Collections:	Administración de Empresas

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