Please use this identifier to cite or link to this item:
https://repositorio.uco.edu.co/jspui/handle/20.500.13064/1596Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.rights.license | http://creativecommons.org/licenses/by/3.0/ | - |
| dc.contributor.advisor | Correa-Granada, Natalia Cristina | spa |
| dc.contributor.author | Echeverri-Giraldo, Juliana | spa |
| dc.contributor.author | Aristizabal-Marín, Liza Manuela | spa |
| dc.date.accessioned | 2023-03-14T22:06:38Z | - |
| dc.date.issued | 2021 | spa |
| dc.identifier.uri | https://repositorio.uco.edu.co/handle/20.500.13064/1596 | - |
| dc.format.extent | 56p. | spa |
| dc.format.mimetype | application/pdf | es_ES |
| dc.rights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/2.5/co/ | * |
| dc.subject | Estrategia de venta | spa |
| dc.subject | Neuromarketing | spa |
| dc.title | Identificar las prácticas del neuromarketing visual como estrategia de ventaja competitiva en el restaurante Alas Bravas ubicado en Rionegro (Antioquia) | spa |
| dc.description.abstractenglish | With this research we want to identify and analyze each of the strengths and weaknesses of ALAS BRAVAS located in the municipality of Rionegro (Antioquia) with respect to its direct competition, how consumers perceive the logo of the company, if the menu they handle is the most appropriate and provides the consumer an easy understanding, and if the presentation of the final product is appealing to consumers or not. Having clear the tools and strategies used in visual neuromarketing, it will provide the brand ALAS BRAVAS an easier way to connect with its customers and place itself in the top of mind and top of heart of consumers, positioning its restaurant, gaining recognition with respect to other wings businesses located in San Antonio and potentiating its enterprise. In conclusion, after having used one of the visual neuromarketing tools called the fixed eye tracker where the logo, the menu and the product of ALAS BRAVAS and its direct competition were analyzed, it yielded a series of results that will significantly benefit the brand; because not only the strengths but the points to improve with respect to its competition were evidenced, thus providing greater ease for the acquisition of new customers and retain old ones, thus gaining a better positioning of the brand. | eng |
| dc.subject.subjectenglish | Sales strategy | spa |
| dc.subject.subjectenglish | Neuromarketing | spa |
| dc.subject.lemb | Neuromercadotecnia | spa |
| dc.subject.lemb | Mercadotecnia | spa |
| dc.subject.lemb | Neurociencias | spa |
| dc.subject.lemb | Investigación de mercado | spa |
| dc.subject.lemb | Investigación comercial | spa |
| dc.subject.lemb | Comportamiento del consumidor | spa |
| dc.subject.lemb | Investigación y Desarrollo | spa |
| dc.type.hasversion | info:eu-repo/semantics/acceptedVersion | spa |
| dc.audience | Interés General | spa |
| dc.rights.accessrights | Open Access | spa |
| dc.rights.spa | Acceso abierto | spa |
| dc.rights.cc | Atribución-NoComercial-SinDerivadas 2.5 Colombia | * |
| dc.description.city | Rionegro, Antioquia | spa |
| dc.contributor.corpauthor | Universidad Católica de Oriente | spa |
| dc.type.driver | info:eu-repo/semantics/report | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_46ec | spa |
| dc.type.redcol | https://purl.org/redcol/resource_type/TP | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía – Especialización | spa |
| Appears in Collections: | Administración de Empresas | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Trabajo de grado.pdf | 1.26 MB | Adobe PDF |  View/Open | |
| Carta de Autorización.pdf Restricted Access | 416.57 kB | Adobe PDF | View/Open Request a copy |
This item is licensed under a Creative Commons License
