1. Repositorio Institucional Universidad Católica de Oriente
  2. 3. Trabajos de Grado
  3. Facultad de Ciencias Económicas y Administrativas
  4. Administración de Empresas
Please use this identifier to cite or link to this item: https://repositorio.uco.edu.co/jspui/handle/20.500.13064/1579
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dc.rights.licensehttp://creativecommons.org/licenses/by/3.0/-
dc.contributor.advisorMuñoz-García, Gustavo Adolfospa
dc.contributor.authorAlzate-Alzate, Jeferson Esneiderspa
dc.contributor.authorLopez-Marin, Julian Mauriciospa
dc.date.accessioned2023-03-13T13:48:24Z-
dc.date.issued2020spa
dc.identifier.urihttps://repositorio.uco.edu.co/handle/20.500.13064/1579-
dc.format.extent90p.spa
dc.format.mimetypeapplication/pdfes_ES
dc.rightsinfo:eu-repo/semantics/openAccessspa
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/2.5/co/*
dc.subjectPlan de negociospa
dc.subjectComercializaciónspa
dc.subjectCascosspa
dc.subjectSeguridadspa
dc.titlePlan de negocios para una empresa productora de cascos en el oriente con un prototipo de casco inteligentespa
dc.description.abstractenglishCasa Biker is a business idea aimed at satisfying a need for a specific market segment, such as motorcyclists in Colombia, through the design, manufacture and marketing of an integrated smart helmet with a windshield wiper accessory that is activated by voice command. This business idea seeks to impact the motorcyclist market, initially in eastern Antioquia, which is made up of men and women between 18 and 40 years of age from strata 2, 3, 4, 5, 6. In addition, the products or accessories launched in the market that seek to satisfy the need to clean the visor of helmets during the rainy season have not sufficiently penetrated among customers and buyers. So, the aim is to make an impact with an intelligent, functional design and a competitive price for the product to enter the market with strength. The work team is made up of 10 people including technicians, technologists and professionals who will be in charge of different areas such as production, management, administration, product design and development, customer service, warehousing, and business processes required to meet the objectives and goals proposed at the corporate level. For the creation of the company, it has been detected that a high initial investment of $ 162,615,500 is required, since machinery and equipment are needed, as well as a wide infrastructure to be able to carry out the design, production and commercialization processes. On the other hand, the break-even point, where profits would begin to be observed, is at 734 units. However, after carrying out the financial study, it is found that only in year 1 of operations, a cash flow ofeng
dc.subject.subjectenglishBusiness Planspa
dc.subject.subjectenglishMarketingspa
dc.subject.subjectenglishHelmetsspa
dc.subject.subjectenglishHelmetsspa
dc.subject.lembProyecto de empresaspa
dc.subject.lembProyecto de creación de empresasspa
dc.subject.lembNuevas empresasspa
dc.subject.lembComercializaciónspa
dc.subject.lembMercadotecnia de serviciosspa
dc.type.hasversioninfo:eu-repo/semantics/acceptedVersionspa
dc.audienceInterés Generalspa
dc.rights.accessrightsOpen Accessspa
dc.rights.spaAcceso abiertospa
dc.rights.ccAtribución-NoComercial-SinDerivadas 2.5 Colombia*
dc.description.cityRionegro, Antioquiaspa
dc.contributor.corpauthorUniversidad Católica de Orientespa
dc.type.driverinfo:eu-repo/semantics/reportspa
dc.type.coarhttp://purl.org/coar/resource_type/c_46ecspa
dc.type.redcolhttps://purl.org/redcol/resource_type/TPspa
dc.type.localTesis/Trabajo de grado - Monografía – Especializaciónspa
Appears in Collections:Administración de Empresas

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