Please use this identifier to cite or link to this item:
https://repositorio.uco.edu.co/jspui/handle/20.500.13064/1549Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.rights.license | http://creativecommons.org/licenses/by/3.0/ | - |
| dc.contributor.advisor | Lukau-Quintero, Claudia Elena | spa |
| dc.contributor.author | Suaza-Marulanda, Gloria Elena | spa |
| dc.contributor.author | Tabares-Bedoya, Victor Alfonso | spa |
| dc.date.accessioned | 2023-03-09T22:19:48Z | - |
| dc.date.issued | 2021 | spa |
| dc.identifier.uri | https://repositorio.uco.edu.co/handle/20.500.13064/1549 | - |
| dc.format.extent | 70p. | spa |
| dc.format.mimetype | application/pdf | es_ES |
| dc.rights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/2.5/co/ | * |
| dc.subject | Bouquet | spa |
| dc.subject | Internacionalización | spa |
| dc.subject | Plan exportador | spa |
| dc.subject | Mercado internacional | spa |
| dc.title | Plan exportador | spa |
| dc.description.abstractenglish | This export plan presents the company Flores Isabelita SAS with a view to a specific destination such as the German market, which has been based on the analysis of different aspects of commercial activities, such as the distribution chain, competition and the product, in such a way that a competitive strategy can be defined to enter Germany Bouquet of flowers from Colombia, specifically from the company Flores Isabelita SAS The identification of the market was carried out through the analysis of different variables such as political, economic, social, cultural conditions, and their behavior in German commercial transactions, and the analysis of the company and its commercial competitiveness, within the framework of the evaluation of the product and the capacity of the company. Aspects such as tariff issues, export logistics and distribution were analyzed and as a result of this analysis the bases were proposed so that the company could define a positioning strategy. Finally, an analysis of the SWOT Matrix of the company was carried out regarding the development of this plan, it analyzed some aspects on which the organization can intervene to improve its productive and administrative processes; Finally, an action strategy is included for the company, so that its managers can evaluate the possibility of exporting to Germany. | eng |
| dc.subject.subjectenglish | Bouquet | spa |
| dc.subject.subjectenglish | Internationalization | spa |
| dc.subject.subjectenglish | Export Plan | spa |
| dc.subject.subjectenglish | International market | spa |
| dc.subject.lemb | Marketing de exportación | spa |
| dc.subject.lemb | Mercadotecnia internacional | spa |
| dc.subject.lemb | Globalización | spa |
| dc.subject.lemb | Internacionalización | spa |
| dc.type.hasversion | info:eu-repo/semantics/acceptedVersion | spa |
| dc.audience | Interés General | spa |
| dc.rights.accessrights | Restricted Access | spa |
| dc.rights.spa | Acceso abierto | spa |
| dc.rights.cc | Atribución-NoComercial-SinDerivadas 2.5 Colombia | * |
| dc.description.city | Rionegro, Antioquia | spa |
| dc.contributor.corpauthor | Universidad Católica de Oriente | spa |
| dc.type.driver | info:eu-repo/semantics/report | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_46ec | spa |
| dc.type.redcol | https://purl.org/redcol/resource_type/TP | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía – Especialización | spa |
| Appears in Collections: | Administración de Empresas | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Trabajo de grado.pdf Restricted Access | Trabajo de grado. | 9.48 MB | Adobe PDF | View/Open Request a copy |
| Autorización de depósito.pdf Restricted Access | Carta autorización | 103.21 kB | Adobe PDF | View/Open Request a copy |
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