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https://repositorio.uco.edu.co/jspui/handle/20.500.13064/1531Registro completo de metadatos
| Campo DC | Valor | Lengua/Idioma |
|---|---|---|
| dc.rights.license | http://creativecommons.org/licenses/by/3.0/ | - |
| dc.contributor.advisor | Velez-Roldan, Luz Alejandra | spa |
| dc.contributor.author | Soto-Valencia, Induara | spa |
| dc.contributor.author | Ramirez-Ramirez, Ana María | spa |
| dc.date.accessioned | 2023-03-09T15:22:51Z | - |
| dc.date.issued | 2021 | spa |
| dc.identifier.uri | https://repositorio.uco.edu.co/handle/20.500.13064/1531 | - |
| dc.format.extent | 34p. | spa |
| dc.format.mimetype | application/pdf | es_ES |
| dc.rights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/2.5/co/ | * |
| dc.subject | Promoción | spa |
| dc.subject | Publicidad | spa |
| dc.subject | Estudio de mercado | spa |
| dc.subject | Análisis comparativo | spa |
| dc.subject | Estrategias | spa |
| dc.title | Plan de promoción para la escuela de belleza Berthy | spa |
| dc.description.abstractenglish | The beauty school Berthy it works since 2014 to today. It shows deficiencies in the part referrer to publicity, that is why an applicative research is carried out. This investigation will provide to the beauty school a plan of promotion and strategies who pretends increase the positioning of the school in the market, conducting market and competitor diagnostics and analysis trough a qualitative methodology doing interviews and surveys. Expecting as a result an analysis of the internal and external behavior of the school that allows the approach of the strategies for the promotion. Finally, construction is determined to be urgent and the design of a website with the information of the institution and their services, also tender other services as short courses ( 1 – 2 days maximum) and in another part count on someone who is highly trained in the subject of marketing and advertising, who correctly directs the promotion of the Berthy beauty school . | eng |
| dc.subject.subjectenglish | Promotion | spa |
| dc.subject.subjectenglish | Advertising | spa |
| dc.subject.subjectenglish | Market research | spa |
| dc.subject.subjectenglish | Comparative analysis | spa |
| dc.subject.subjectenglish | Strategies | spa |
| dc.subject.lemb | Empresas - Publicidad | spa |
| dc.subject.lemb | Análisis de mercado | spa |
| dc.subject.lemb | Mercado - Investigación | spa |
| dc.subject.lemb | Campañas publicitarias | spa |
| dc.subject.lemb | Investigación motivacional (Marketing) | spa |
| dc.type.hasversion | info:eu-repo/semantics/acceptedVersion | spa |
| dc.audience | Interés General | spa |
| dc.rights.accessrights | Restricted Access | spa |
| dc.rights.spa | Acceso abierto | spa |
| dc.rights.cc | Atribución-NoComercial-SinDerivadas 2.5 Colombia | * |
| dc.description.city | Rionegro, Antioquia | spa |
| dc.contributor.corpauthor | Universidad Católica de Oriente | spa |
| dc.type.driver | info:eu-repo/semantics/report | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_46ec | spa |
| dc.type.redcol | https://purl.org/redcol/resource_type/TP | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía – Especialización | spa |
| Aparece en las colecciones: | Administración de Empresas | |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| Trabajo de grado.pdf | 876.46 kB | Adobe PDF |  Visualizar/Abrir | |
| Autorización de depósito.pdf Restricted Access | 465.95 kB | Adobe PDF | Visualizar/Abrir Request a copy |
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